About - THORR's

About Us

THORRs

Amnat Charoen Province, Thailand, ranks among the bottom three provinces in the country in terms of average income. This is primarily because most of its people rely on traditional agriculture as their main livelihood. With limited job opportunities and income sources, many young adults leave for the cities in search of work—leaving mainly women and the elderly behind in the communities.

From this context, the brand THORRs was born—founded by a designer originally from Amnat Charoen, with the intention to develop culturally rooted design by building upon traditional weaving heritage. THORRs aims to elevate the standards of handcrafted production, create global awareness and marketing outreach, generate income, and preserve the art of weaving. At the same time, the brand seeks to empower the roles of women and the elderly within families through the sustainable development of both crafts and people.

THORRs is committed to sourcing production from local weavers in Amnat Charoen and neighboring provinces, and has now expanded to include communities across the ASEAN region.

Today, THORRs supports weavers and artisans across more than six provinces in Thailand—impacting hundreds of lives. The business generates steady income and employment, offering hope to artisans in local communities. It helps them care for their families, maintain their way of life, and preserve the value of cultural heritage—allowing it to live on in harmony with the evolving times and changing lifestyles.

Mission

"To elevate community craftsmanship into sustainable economic and cultural opportunities through contemporary design, global marketing, and capacity building—especially for local women and the elderly."

THORRs is committed to generating income, creating value, and bridging local wisdom with the modern world, using culture as the true foundation for development.

Vision

"To become a contemporary craft brand of international stature—growing alongside local communities, driving grassroots creative economy, and enhancing quality of life by weaving culture into the future."

We envision a world where preservation and innovation walk hand in hand. THORRs serves as a bridge between heritage and the future—creating not just products, but meaning and purpose in the way we live.

Our Commitment

To the Community – Creating opportunities and stability for women, the elderly, and local artisans through skills development and sustainable income.

To Culture – Preserving and evolving local wisdom through timeless design that blends traditional beauty with contemporary taste.

To Emotion – Every product reflects a heartfelt connection, linking creators, users, and communities with the global stage.

To Quality of Life – Striving for meaningful living through thoughtful design that benefits individuals, communities, and society as a whole.

To Sustainability – Driving our business with responsibility towards the environment, grassroots economy, and social equity—because we believe that “lasting change begins with a small heartful step.”